Legal

Privacy Policy

Last updated: June 2026

GYF is built on the principle that your data is yours. We collect only what we need to deliver a great experience, we protect it carefully, and we give you full control over it.

1. Who We Are

Get Your Fit ("GYF", "we", "us", "our") is an AI-powered personal styling platform. Our registered address and contact details are available at the bottom of this page. GYF is currently in open beta. This Privacy Policy explains what data we collect, why we collect it, how we protect it, and your rights over it.

2. Data We Collect

  • Account information: Email address, display name, and password hash when you create an account. We never store plaintext passwords.
  • Photos you upload: If you use the Perception Layer or Virtual Try-On, images are processed in memory for analysis and are not persistently stored on our servers after your session ends. We do not sell, share, or train third-party models on your photos.
  • Style preferences & interactions: Saves, skips, reactions, occasion settings, and styling goals you provide. This is the core behavioural data that powers your personal taste model.
  • Usage and technical data: Page views, session duration, device type, browser, and IP address — collected to diagnose errors and improve performance. We use privacy-respecting analytics and do not track you across third-party websites.
  • Communications: If you contact us by email or submit a form, we retain the conversation to respond and improve our support.

3. How We Use Your Data

  • Personalisation: To build and refine your individual taste model so recommendations improve over time.
  • Service delivery: To generate outfit recommendations, process photos, and return results to you.
  • Product improvement: Aggregated, anonymised interaction signals help us train better models. Your individual data is never shared raw with third parties for this purpose.
  • Security & fraud prevention: To detect and prevent abuse, unauthorised access, and technical errors.
  • Communications: To send you service-critical emails (account confirmation, security alerts). We will only send marketing emails if you explicitly opt in.

4. Legal Basis (GDPR)

If you are located in the European Economic Area or United Kingdom, our legal bases for processing are: (a) contract performance — processing necessary to deliver the service you signed up for; (b) legitimate interests — analytics and security, balanced against your rights; (c) consent — for optional marketing communications and any sensitive processing you explicitly authorise; and (d) legal obligation — where we are required to retain data by applicable law.

5. Data Sharing

We do not sell your personal data. We share data only with:

  • Infrastructure providers: Cloud hosting and storage providers operating under data processing agreements with appropriate safeguards.
  • Analytics tools: Privacy-respecting, aggregated analytics only. No cross-site tracking.
  • Legal authorities: When required by law, court order, or to protect the safety of our users.

6. Retention

We retain your account data for as long as your account is active. If you delete your account, we delete your personal data within 30 days, except where we are legally required to retain certain records. Photos submitted to the Perception Layer are not stored after your session closes.

7. Your Rights

Depending on your location, you may have the right to:

  • Access: Request a copy of the personal data we hold about you.
  • Rectification: Correct inaccurate or incomplete data.
  • Erasure: Request deletion of your account and associated data.
  • Portability: Receive your data in a structured, machine-readable format.
  • Objection: Object to processing based on legitimate interests.
  • Restriction: Request that we limit processing in certain circumstances.

To exercise any of these rights, email us at hello@getyourfit.tech. We will respond within 30 days.

8. Cookies

We use strictly necessary cookies to keep you signed in and maintain session state. We do not use advertising cookies or third-party tracking pixels. You can clear cookies at any time through your browser settings without affecting your ability to use GYF.

9. Security

We use industry-standard encryption in transit (TLS 1.3) and at rest. Access to personal data is restricted to authorised personnel only. We conduct regular security reviews. Despite these measures, no system is perfectly secure — please use a strong, unique password and enable two-factor authentication when available.

10. Children

GYF is not directed at children under 13 (or under 16 in the EEA). We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, contact us and we will delete it promptly.

11. Changes to This Policy

We may update this policy as our product evolves. We will notify you of material changes by email or by posting a prominent notice in the app at least 14 days before they take effect. Continued use of GYF after that date constitutes acceptance of the updated policy.

12. Contact

For privacy-related questions or to exercise your rights, contact us at: hello@getyourfit.tech Get Your Fit — open beta